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TikTok is introducing a new feature that allows them to reduce the amount of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform disclosed that it now features over 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the next few weeks before a global launch. This development comes amid a rise in AI content, driven by new video-generation tools.

AI Content on Other Platforms

Recent reports that approximately 10% of the fastest-growing channels on another major platform only show content made by AI. A significant portion of this content is deemed mass-produced AI material, a label for inferior, mass-produced content that is frequently absurd or surreal.

“We know from our community that numerous viewers enjoy content produced via AI tools, including digital art to educational videos, and we want to give people the ability to see more or less of that, according to their own preferences,” commented a company executive.

AI on the Platform

TikTok disclosed that there are presently over a billion videos on its service identified as AI-generated. In total, more than 100 mn media items are added to the service every day, making AI content a relatively small part of its total content library.

How to Adjust Settings

Users will be in a position to limit or boost the amount of AI-generated videos they watch by using the content preference setting in the platform and picking “AI-generated content”. Additional categories that currently be adjusted under the filter encompass politics, style, beauty, and dance.

Content Labeling and Policies

The platform’s rules require content makers to label convincing AI-generated content, and it forbids dangerous AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.

Additionally, the platform will henceforth add an “AI-made” tag to content made using its built-in AI features, or identified by an collaborative effort for identifying artificial media. This measure is aimed to deter users from attempting to evade the labeling process.

Educational Initiatives

TikTok is furthermore introducing a $2 million educational fund for professionals and groups to develop informative material about using AI responsibly. This program will benefit non-profit groups dedicated to teaching coding and technology.

Platform Protection

The platform has justified its moderation strategy, during controversy over intentions to make redundant a large number of safety staff in Britain. The company is planning to reduce hundreds of positions in its content moderation department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.

A senior executive clarified that people-led review would remain essential, but AI can protect employees by eliminating the most harmful content prior to it gets reviewed by staff. TikTok reported a notable drop in explicit and harmful content seen by content reviewers over the previous year due to intervention by its AI tools.

We believe it is crucial to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is really helping us work at speed.”